An extensive guide created for both beginners and advanced facebook platform users to scale direct to consumer ecom businesses in all industries.

Understand the key metrics such as CPM, CTR, Frequency etc
Campaign structure/funnel creation to ensure you are acquiring new customers daily.
Campaign budgeting; understanding how much to spend on Facebook Ads.
Understanding your ROAS (Return on Ad Spend) targets to be truly profitable based on your product margin to ensure you scale without burning money.
Understanding of LTV (Customer Life Time Value) and how you can use this to find the perfect equilibrium between scaling profitably.
and much more

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