Learn how to fix your value propositions, product messaging & sales page copy … in just 9 sessions.

After taking this course, you’ll:
Know how to systematically “tear down” & rebuild the copy of virtually any sales page.
Nail your messaging through rigorous voice-of-customer research.
Ditch the clichés and infuse your copy with authenticity & passion.
Weave your messages together into a story that sells.
Choose messages that trigger your customers’ real-life motivations.
Craft value propositions that capture visitors’ attention & pull them in.

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